A recent article in “Dentistry IQ” discusses why dentists “can’t afford to be ‘3 star’ anymore” and how “Becoming Remarkable” is what it takes for dental professionals to flourish in an online world where patients are seeking and sharing information faster than PoligripⓇ sets.
We’re optimistic that the majority of dental practitioners set out to be remarkable, not average, but sometimes day-to-day management of a practice keeps us from lifting our heads to see if there’s a better way, and the only wakeup call is often stagnant growth, employee turnover, or a decline in revenue. Because the digital age has resulted in more informed patients with higher expectations, it’s just a matter of time that practitioners who are not embracing newer technology will be losing patients to practitioners who are willing to embrace change, whether it’s with patient behavior, newer technologies, or industry regulations and standards.
“Becoming Remarkable” is a thought-provoking topic, causing us to pause and ask ourselves:
- What do we stand for?
- What contribution are we making?
- Who are we connecting?
- What will people say when they talk about us?
- Does being remarkable mean being exceptional in our field?
- Does it mean offering an outstanding product or service that will change lives for the better?
- Does it mean always improving on what was best yesterday?
In our thinking, all of the above.
At AvaDent, we felt driven to contribute to people’s lives and to do so in a way we believed that only we could do better. This differentiation was realized in developing the AvaDent denture. We poured our hearts, souls, and minds into coming up with a denture solution that dramatically improved people’s lives. We’d seen and heard the horror stories–swelling, pain, gunky stuff, couldn’t eat, no pleasure in eating, embarrassing, loose fit, bad breath, can’t kiss, can’t date, won’t smile, can’t get a job looking this way… the endless list of suffering that denture wearers often experience… we knew there was a better way to improve an edentulous person’s day-to-day life while also giving practitioners a better, faster, easier way of serving their patients. So, we set out to make life easier on both sides of the denture process.
Were we a bit anxious about pioneering a new denture? You betcha! The history of dentures is a long one, hundreds of years of no significant improvements in the technology of making dentures–we knew we’d be upsetting the applecart, bringing to the world a denture that’s the first of its kind. Change is hard for many to embrace, even when it’s positive change.
One of the biggest challenges we work on daily is educating labs, doctors, and patients about this new and better denture, a life-changing technological advancement that will make its predecessors obsolete. Once compared, the gap between old and new will be a reality both patients and doctors can’t afford to ignore.
What does the change look like to us? We envision denture wearers no longer struggling with poor-fitting dentures, no longer worrying about how they’ll look, no longer wondering if they can enjoy meals again, no longer guarding against bad breath, and no longer spending more time than necessary in the dental chair for fittings, adjustments, or replacements. We picture patients smiling again and practitioners embracing new efficiencies.
Will AvaDent set the standard for dentures in the 21st century? That may seem like a lofty goal but in pursuing a 5-star experience for patients and practitioners, we knew we had to offer a 5-star product, nothing less than remarkable could replace what had comfortably become 3-star in the denture industry.
“Whether you think you can, or you think you can’t–you’re right.” ― Henry Ford